surface: 57 m²
The TenCate briefing was aimed at developing, defining and implementing a distinctive company brand. Cost effectiveness, flexibility and recognition were key elements. The ultimate opportunity for us as ambitious experts in design, brand experience and live communication.
The flexibility can be deduced from stand size, artwork and product display. Independent of what part of TenCate, the global event location or the volume in available square meters, the customer brand experience concept enabled TenCate to present the company’s corporate image and messages in combination with its various and specific products, services and solutions.
Read the Business case of TenCate here