surface: 30 m²
Founded in 1946, PROVA is first and foremost the story of a family business that, thanks to the passion and expertise of its teams, continues to enhance the profile of its unique positioning as the “expert in sweet brown flavourings” within the food industry. Vanilla, Cocoa, Coffee and a large palette of Gourmet notes stand as the standard-bearers. Merging the olfactory and technical worlds led to the idea for an aromatic palette that has developed and extended over time.
The emphasis of the Prova briefing was on “tasting food” containing the Prova aromatic palette. “Visitors must have easy access, feel attracted and inspired by all the food preparation and most of all feel free to grab a bite”; taking existing images and house style directives into account.
For the Natural Ingredients Europe 2014 tradeshow in Amsterdam we have developed the Prova brand experience concept in cooperation with advertising agency “Effort” (messages and graphics).
Our challenge was to create an open, accessible and in size flexible brand experience concept. Reference is made to the customer briefing: “Easy accessible with key focus on tasting food products prepared with the Prova aromatic palette”. Clients and prospects were invited to be seated either on the cooking unit or on the small tables positioned against the high communication wall.
At the Paris Food Ingredients Europe 2015 the floor space was 60 m2. Again in cooperation with advertising agency Effort we implemented the new Prova campaign into the brand experience. A circular lighting shade was positioned centrally communicating the coming anniversary of Prova and covering the central hospitality area. The cooking unit was positioned against the corporate wall.