surface: 324 m²

Client introduction

Founded in 1978, Domino has established a global reputation for the continual development and manufacture of its total coding and printing technologies that meet the needs of manufacturers and sets new industry standards in quality and reliability.

Through a global network of 25 subsidiary offices and in excess of 200 distributors, the Domino Group operates in over 120 countries employing over 2,700 people worldwide with manufacturing facilities situated in UK, China, Germany, India, Sweden and USA.

On 11 June 2015, Domino became an autonomous division of Brother Industries Limited. Brother Industries Limited is a public company based in Nagoya Japan and is listed on the Japanese Stock Exchange (6448:Tokyo).


The Domino mission is to be the first choice of customers and employees for its leading technology and service, for its inspiring culture and its performance and consistency

Digital printing solutions

Domino offers digital printing solutions that are designed & engineered to minimise operator intervention and maximise customer’s throughput. Print high-resolution variable data such as bar codes, serialisation, 2D codes, QR codes, addressing, personalisation, graphics, and more at the speed of light; with unmatched quality.

Domino customers are in beverage, food, life sciences, tobacco and beauty & grooming.

The Domino briefing:

The Domino briefing contained a variety of ingredients to challenge creative expertise and capabilities. Explicit attention for items such as strong visual impact that will capture attention; clear branding from all sides; a welcoming, inviting, relaxed, contemporary and convivial ambience; easy for visitor to move around stand and interactive/engaging; ‘open’ spaces in front of exhibits for visitors to watch product demonstrations and last but not least summarized: a good visitor experience!

Plant the brand C-Place brand experience solution:

In our brand experience concept and design as well as in “the ultimate realisation” we have taken all briefing items as well as the specific exhibition objectives – like launches of the K600i double white bar, a new ink set for the N610i, a new fluorescent ink and demonstrate the N610i/hybrid and N610i standalone label presses – into account.

As a matter of fact, the exhibition location should breathe the Domino brand experience where Domino executives meet existing customers and develop relationships with new global prospects, generate sales leads/enquiries. And… the overall brand experience should result in raising brand awareness.

Inspired by the Domino Printing logo (enhancing the leading speed and quality of Domino equipment, the inspiring culture, the background for the presentation of

equipment, the presentation of print samples in an integrated way, the ambience of the booth in a CONTEMPORARY and OUTSTANDING way) as well as because of briefing items such as “low-threshold access” and “free movement”, the different functional environments are separated by a distinctive “open wall structure” on which the Domino key messages as well as stand messaging are visible.

Company brand values such as “Listening and honesty”, “Attitude and commitment”, “Energy and urgency”, “Clarity and focus” have been included as well to attract visitors, prospects, customers and other business relations as well as to inspire Domino employees in their role of company’s ambassadors…